Winter warmers and partywear proved popular in November as chillier weather and mid-season Sales encouraged shoppers to part with their pennies.
According to the BRC-KPMG Retail Sales Monitor all categories of clothing enjoyed strong sales online, while stores also posted a positive performance helped by pent up demand from prior months as the weather turner chillier. Casualwear, dresses, knitwear and outerwear all sold well, with Christmas jumpers and onesies also performing well.
Sales of footwear also accelerated both online and in store thanks to the colder weather and mid-season Sales. Men’s footwear was the strongest segment driven by sports styles and casual boots.
Online clothing sales also delivered their best growth since July during November as ecommerce contributed to half of the growth seen across the non-food sector.
In November online sales of non-food products in the UK increased by 16% compared to the same month last year. The growth was the best seen this year, and excluding December months, was the best in three years.
Across the total retail sector sales were up 0.6% on a like-for-like basis from November 2012. Non-food sales grew 1.5% on a like-for-like basis in the three months to the end of November.
British Retail Consortium director general Helen Dickinson said: “After a slow start, November growth picked up in a big way in the final week, when the one month countdown to Christmas coupled with falling temperatures saw many of us making a start on seasonal spending.
“This trend was particularly evident on the non-food front, where clothing and footwear were star performers after a disappointing run of results, thanks to growing interest in winter clothes and partywear.”