Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Clothing and footwear prices fall as discounting deepens

Clothing and footwear prices fell 7.1% year on year in April, highlighting the level of discounting on the high street in the run-up to summer.

Across all sectors, prices fell by 1.7%, according to the British Retail Consortium-Nielsen Shop Price Index.

BRC chief executive Helen Dickinson said: “This month marks an important anniversary for retailers and shoppers alike. We’ve seen three years of falling shop prices, with prices falling by 1.7% in April compared to a year earlier.

“The 36 consecutive months of price falls is being driven by intense competition across the industry. It has knock on implications for margins and profitability given the combination of continued investment in digital and rising cost pressures, compounded by recent policy announcements.”

Readers' comments (1)

  • Good to see the clamp down on discounting is working then!

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.