The value of clothing, footwear and textiles sales in stores rose 5.2% in November, compared with the same period a year ago.
Sales volumes in the sector were up 2.3% year on year, according to figures from the Office for National Statistics, and average retail prices increased by 3%. Online sales of clothing, footwear and textiles were up 22.5%.
Across the whole retail sector, sales volumes increased by 1.6%, and values by 4.2%.
Lisa Hooker, consumer markets leader at PwC, said: “After a disappointing October, it’s good to see retail sales picking up again in November. It was a month of two halves, with a slow start followed by sales ramping up in the final few weeks as retailers kicked off their Black Friday and Christmas promotional activity in earnest.
“Given the continued resilience of consumer sentiment, we’re optimistic that Christmas shopping sales in December will hold up. However, one immediate risk is the weather - snow and freezing conditions dissuaded many shoppers from hitting the high street over the past week, and also delayed the deliveries of some online orders.”
Ian Geddes, head of retail at Deloitte, added: “November’s figures show good growth against what was a very strong November 2016. The fact that there has been any growth at all should be commended, particularly in the context of strong headwinds and rising inflation squeezing disposable income.
“The next 10 days of pre-Christmas sales will be crucial for retailers.”