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Clothing deflation rises for third time in a row

Clothing deflation has increased for the third month in a row, accelerating to 9.7% during July compared with the same month last year.

Womenswear, kidswear and footwear were the main categories to see downwards pressure on prices, although menswear and babywear also suffered. Accessories saw a slight slowdown in the rate of deflation.

Figures published today by the British Retail Consortium showed that across the retail sector, deflation rose to 0.5% 0 the highest levels in six and half years.

But clothing and footwear was by far the worst hit category, with the second – electricals –a third of the level, with deflation of around 3.7%.

The BRC said clothing had been hit by discounting, which “remains at an elevated level as retailers continue to drive sales,” which was itself boosted by the hot spell.

It is the third month in a row that deflation has accelerated. In June, clothing price deflation was at 6.7%, while in May it was 5.2%.  

BRC director general Helen Dickinson said: “Anyone who’s been waiting to update their wardrobe would be well advised to look at some of the deep discounts that are currently available.”

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