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Clothing foray at Irregular Choice

Footwear brand Irregular Choice is to unveil its first clothing line for autumn 07.

The 17-piece range of dresses, sweaters, cropped jackets and bags has launched as part of plans to grow into a lifestyle brand. The collection is set to debut on the high street via a concession at Topshop's London Oxford Circus store in August.

Brighton-based Irregular Choice has about 300 global footwear accounts. UK customers include VivaLaDiva.com, Schuh and independents Sarah Coggles in York and Psyche in Middlesbrough.

The clothing collection has been designed in-house by Irregular Choice founder and owner Danny Sullivan. "The idea behind the clothing is that, like our shoes, it's fast fashion. We will stay faithful to the idea behind our brand, which is to offer shoppers something unusual," he said.

Irregular Choice, which claimed to have sold more than 100,000 pairs of shoes worldwide last year, is targeting the clothing at existing footwear stockists.

The collection is aimed at 18- to 30-year-olds and is made from jersey fabric. Wholesale prices range from £14 for a T-shirt to £32 for a cropped jacket.

Next season Sullivan plans to expand the number of pieces in the clothing offer.

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