UK shoppers spent more than £4.67 billion online in December, up 14.2% on last year, according to the IMRG Capgemini e-Retail Sales Index.
Clothing was the jewel in the crown for online retailers, with sales soaring 32% against the previous December.
Asos chief executive Nick Robertson put this increase in clothing sales down to the number of fashion options available online. He told Drapers: “The growth in online fashion is driven by choice, as customers are not restricted by the choice available in their local area.”
However, lingerie fared less well. Sales of the category fell 11% in December.
The IMRG predicts that online sales will reach £50 billion in 2009, up 15% on last year, as shoppers continue to shop on the internet for goods.