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Clothing prices continue to drop

Clothing prices continued to drop in August, with retailers discounting new stock as it comes in.

According to the British Retail Consortium and Nielsen’s Shop Price Index women’s, men’s and children’s clothing saw prices deflate by 9.3%, decelerating from July’s rate of 9.7%.

Footwear reported a slight acceleration in its deflation rate.

The BRC said August was a transitional month for clothing, but discounts were at “elevated levels” at the moment. The BRC said this was likely to subside in the coming months to more sustainable levels.

Overall non-food reported annual deflation of 2.3% in August from 2.1% in July.

BRC director general Helen Dickinson said: “There may be some pressures in the pipeline, but I would expect prices to remain fairly stable barring any major shocks in the supply chain.

“These figures certainly add to the recent run of rosier news, and confirm that retailers are working hard to offer customers the best possible value on their shopping.” 

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