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Clothing sales slip in November

Clothing sales slipped in November after four months of solid growth, the first drop since June.

The CBI Distributive Trades Survey found that clothing sales dropped 15%, following a growth of 10% last month.

Across the high street, sales in November were flat for the second month in a row. Of those surveyed 35% said sales were up, while 34% said they were down, giving a balance of 1%. A balance of 24% said they expect sales to return to growth next month.

On the wholesaling side clothing, textiles and footwear sales had a negative balance of 3%.

Barry Williams, Asda chief merchandising officer for food, and chair of the CBI Distributive Trades Survey Panel, said: “This is the second month in a row that retailers’ expectations for growth have been disappointed, perhaps due in part to the mild start to autumn.

“But despite challenging conditions on the high-street, retailers remain optimistic for the Christmas period, and have taken on more employees in anticipation of a shopping rush that should add jingle to the tills.”

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