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Club 21 pulls out of Luella

Club 21, Luella’s ready-to-wear and accessories licensee, has pulled out of its investment in the London Fashion Week label.

The closure of one of Luella’s key manufacturing partners Carla Carini is believed to have meant that the British brand could not fulfill its spring 10 orders and Luella is understood to have ceased trading.

Luella Bartley, who set up her label in 1999, is reported to be assessing options about the future of the business, which is believed to generate annual sales of around £9m.

Bartley, a former journalist for British Vogue, burst onto the LFW scene in 2000 with a collection entitled “Daddy, who were the Clash”. She was an instant hit with the buyers and and press and is best known for her feminine collections and for her accessory designs.

Luella has shown at both London Fashion Week and New York Fashion Week. She has also created designs for fashion companies as diverse as New Look and Mulberry.

Readers' comments (3)

  • VioletFemme

    Real shame - certainly shows how a break in the supply chain can have a devastating effect.
    Luella's debut collection was called 'Daddy I want a Pony' - she had already made a significant fashion ripple by the time 'Daddy, Who Were The Clash' hit the runway...

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  • Luella's first collection to show at London Fashion Week was "Daddy, who were the Clash". However her first collection was launched in 1999 under the "Daddy, I want a pony" title.
    Jessica Brown, editor, Drapers

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  • Perhaps it should have been called 'Daddy I need a factory' or 'Daddy where's the cash gone' ?

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