Club Monaco, the Polo Ralph Lauren-owned lifestyle brand, will open its first UK menswear store this August.
The 1,200 sq ft store will be located at 54 Redchurch Street in Shoreditch, east London, the former premises of gun maker Watson Bros. It will stock Club Monaco’s Made in the USA line as well as its core menswear collection.
Aaron Levine, vice president of men’s design at Club Monaco, said east London had a “unique, vibrant culture and style”.
He added: “We want to give guys the easy flannel suit with the updated silhouette they want, but we also help them wear it with a cool-looking shirt that isn’t trying to look cool. We want to give our customer everything he needs to build the foundation of his wardrobe, his ‘go to’ pieces, while simultaneously mixing in a few new, unexpected elements to complement these things.”
Club Monaco is also planning to open a womenswear flagship in Sloane Square in August. The brand opened its debut UK womenswear store in September at 223 Westbourne Grove.