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Coach appoints former Mulberry creative director

Luxury US accessories brand Coach has appointed a former Loewe and Mulberry creative director to head up its creative team.

Stuart Vevers is to join the label as executive creative director, and take on responsibility for all creative aspects of the Coach brand including women’s and men’s design, brand imagery and the store environments.

Vevers was previously creative director at luxury leather goods label Loewe, a role which he has held since 2008.

Prior to this he was creative director of luxury British brand Mulberry from 2005 to 2008. In 2006, Vevers also won the British Fashion Council’s Accessory Designer of the Year award.

He succeeds Reed Krakoff, who has decided not to renew his contract and will instead focus on his eponymous brand.

Chairman and chief executive officer Lew Frankfort said: “The appointment of Stuart Vevers marks an important milestone in our brand transformation, currently underway. We are extremely pleased that he will be leading our strong creative team already in place, bringing his unique aesthetic and personal style to Coach.

“His depth and breadth of experience will be an invaluable asset to the business in general - and the design team in particular - as we continue to evolve the brand.”

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