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Coach makes duo of appointments

A former Selfridges employee has joined luxury US accessories brand Coach as the label bolsters its creative team with two new appointments.

The newly created roles will be focused on improving store environments around the world.

Erin Thompson, former head of visual at Selfridges, is to join Coach this spring as vice president artistic director for global environments. She will oversee all the creative work for windows, in-store, showrooms and events.

Thompson worked for Selfridges for more than 10 years and prior to this spent 12 years at Mulberry in senior visual merchandising roles.

Zach Augustine, former global creative director of direct-to-consumer experience at Nike, is also set to join Coach as executive vice president, global environments from March 11. He will lead initiatives across visual merchandising, architecture and creative development.

Lew Frankfort, chairman and chief executive, said: “The appointments of Zach Augustine and Erin Thompson to these newly created roles are the latest steps we’ve taken to broaden our capabilities to enhance the Coach experience through product, retail environments and integrated marketing communications.  This comprehensive approach to our transformation to a lifestyle brand will add excitement and cachet to Coach.”

In January Sandra Hill joined as executive vice president of women’s design. She was previously creative/design director for womenswear at Paul Smith.

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