US accessories and lifestyle label Coach has signed on a store in the Bullring shopping centre in Birmingham.
the opening date for the 3,010 sq ft store has not been disclosed.
It will be located on the upper east level of the centre, offering the brand’s full range of bags, footwear, outerwear and accessories.
It will be the second store outside of London for Coach, following the recent opening of its unit in the Victoria Quarter shopping area in Leeds.
Iain Mitchell, UK commercial director at Hammerson, co-owner of the Bullring, said: “This latest signing reflects the strength of Bullring’s leading retail mix, attracting high-end, aspirational brands to Birmingham.”