Former Coggles chief executive and creative director and current buying director at Graziashop.com, Mark Bage, has launched a digital design consultancy called Not Studio.
The business, based on Tichfield Street in London, opened in February and advises retailers, etailers and brands on digital design, web build, ecommerce, digital marketing, art direction, pop-ups stores, retail concepts and buying strategy.
Bage told Drapers Not Studio filled a gap in the market: “There seemed to be very few fashion-based digital agencies that are technically capable of creating showpiece fashion sites [and] full ecommerce solutions from a purely fashion perspective, so it seemed natural to fill this gap.
“I have always been passionate about the more independent side of fashion, whether it be a new retail start up or innovative young designer. I wanted to create a company to support these creative ideas and to help in some way to re-level the digital playing field.”
Bage declined to name any of his clients.