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Cold snap drives down footfall

Increasingly bad weather continues to drive down footfall across many locations, according to the latest results from Springboard.

The total number of shoppers fell by 1.6% during the second week of the new year, after declining 0.7% the previous week. High streets and shopping centres were hardest hit, with 2.4% and 3.3% less visitors respectively. However, retail parks enjoyed a year-on-year increase of 2.3%.

Geographically, areas that suffered the coldest temperatures saw the greatest decline in footfall, with a slowdown of 9.8% in Northern Ireland, 8.8% in Scotland and 6.2% in Wales.

Over the weekend, the Met Office issued a level 3 cold weather health warning, adding that “large areas of England will experience colder than average conditions in the coming week”.

Springboard retail insights director Diane Wehrle put the results down to “travel chaos as a consequence of snow”, adding that the uplift in retail park visitors was due to being located on main arterial routes, which are easier to reach.

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