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Cold snap leads to slump in high street footfall

Last week’s cold weather saw consumers shun the high street, preferring instead to shop at retail parks.

With temperatures across the UK falling, the high street reported a 5.5% slump in footfall in the week to March 6. All of the regions experienced a drop in figures apart from Scotland, which reported a 5.1% uplift.

In contrast retail parks enjoyed a boost, with visitor numbers up 4.1%. The East Midlands and East reported the strongest performance, with visitors up 9.6% and 9.2% respectively. Shopping centres reported flat footfall (0.4%). Overall footfall dropped 1.9%.

Springboard’s marketing and insights director Diane Wehrle said: “The cold weather snap of last week may well have contributed to the drop in high street traffic with consumers preferring to head to indoor and covered locations with aptitude for convenience than bear the outdoors.

“It is useful to view the context of this week’s high street decline as the comparative week in 2015 saw an increase in footfall of 0.5%, one of only 10 weeks in 2015 which saw a rise in high street footfall.”

Readers' comments (1)

  • February has been a difficult month for many as footfall continues to slowly disappear. Those with good, profitable e-commerce make hay while the sun does not shine.

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