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Cold snap prompts fashion sales rise at John Lewis

John Lewis’s weekly turnover has surpassed £100m for the second time this year, as colder weather prompted a 8.9% uplift in fashion sales.

Sales rose 2.6% to £117.2m for the week ended November 21, compared with the same period last year, and by 6.2% on the previous week.

Men’s outerwear increased by 16.6% and men’s boots by 24.7%, while branded casualwear was up 23.9% on last year.

But the department store chain said there were clear signs that shoppers were holding off for Black Friday discounts.

“Last week was all about the cold weather, with our fashion in particular selling well,” said David Barford, director of selling for London and South at John Lewis.

“Customers were also clearly planning ahead for Black Friday, looking at the products which are available and researching online so they can take advantage of this week’s offers. John Lewis has prepared well for the day and will participate through our Never Knowingly Undersold commitment and our own range of special offers.”

Readers' comments (1)

  • Like for like increase or including new estate Tara?

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