Home shopping business Littlewoods.com has signed Coleen Rooney, wife of England footballer Wayne, to front its new advertising campaign.
Coleen Rooney will star in Littlewoods’ £4.5m autumn TV campaign, modelling the season’s new collections. She will also feature in the Littlewoods home shopping directories and act as style ambassador, giving customers recommendations on key trends.
Gareth Jones, retail director of parent company Shop Direct, said: “Coleen is the perfect ambassador for Littlewoods. She has great style, a real interest in fashion and is a very approachable and a warm personality. Not only do our customers identify strongly with her, they also have huge admiration for her work championing fashion and style for real women.”
Coleen Rooney, who was the face of George at Asda for two years until 2008, said of the Littlewoods deal: “The role is a perfect match in enabling me to select and wear my favourite styles as well as share my ideas on how to carry off the season’s new trends.”