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Collectif invests for mainstream push

Vintage-inspired alternative label Collectif is looking to make the leap into the mainstream market as it increases investment in retail and online.

The brand, which debuted in 2000, is to launch a new website with one-click payment and an m-commerce platform for the UK and US. It will also be easier for wholesale clients to buy through the site. Collectif managing director John Alston said the project had cost in excess of £20,000.

The company is also looking to ramp up its retail business through investment in a new, fifth London store on Portobello Road. It will be showing at trade shows including Pure this summer in a bid to attract new stockists.

Alston is in discussion with two potential partners regarding franchises, and the business is keen to open concessions. Collectif has 400 global stockists, including in the UK, Germany, the Netherlands, the US and Japan.

The company has been repositioning in recent years to bring a modern edge to its vintage collection, through the appointment of Nicole Grzywok as head of design and production management.

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