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Collective Brands signs global distribution deals

Collective Brands, the company behind footwear brands Sperry Top-Sider, Keds and Pro-Keds, is to expand its retail distribution internationally to territories including Japan, Singapore, Malaysia and Spain.

According to reports, the company has signed a series of agreements to distribute the brands internationally including an agreement with Tokyo-based footwear ABC-Mart which will reintroduce sports footwear brand Saucony and the nautical-inspired Sperry Top-Sider brand across Japan.

Saucony will be available in running shops in the region from next month and Sperry will be sold in fashion retailers from the beginning of next year. Both brands will also be sold in ABC-Mart’s own retail stores.

In Singapore and Malaysia Collective Brands will partner with Signapore-based RHL for its Sperry Top-Sider, Keds and Saucony labels with product being introduced in retailers from early next year as well as being distributed through RSH’s own wholesale channel.

In Spain, Barcelona-based Sefonia Yourself SA, which currently distributes Sperry Top-Sider will introduce the Keds brand into Spain in 2012, targeting leading retail stores.

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