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Colors draws up growth plan as third store opens

Designer mini-chain Colors has opened its third store in south London ahead of further expansion plans for 2008.

The retailer, which already has stores in Wimbledon and Peckham, opened a 1,200 sq ft shop in the Centrale Shopping Centre in Croydon following increased customer demand.

Store manager Foz Gadit said: “Customers in our other shops were travelling from Croydon and the nearby area to our south London stores, so it made sense to open a shop there.”

He added that the only other store in the shopping centre selling branded clothing was House of Fraser.

“We have filled a gap in the market,” said Gadit. “Plus, we pride ourselves on customer service and offer a different range of stock,” he said.
Colors stocks more than 35 brands, including Pringle, Polo Ralph Lauren, John Galliano, 7 For All Mankind, Giorgio Armani and Versace, and has been trading since 1985.

Gadit said the store had performed well since it opened last month. “It’s difficult to gauge trading during the Christmas and Sale period, but the shop has performed on a par with our other stores and we’ve had great feedback,” he said.

Gadit added that the company was considering open-ing further London stores. One new store is pencilled in for 2008, with the chain eying Kingston upon Thames, Islington and Kilburn.

“Depending on how the three stores perform, we’d be looking to open another shop this year, hopefully followed by another in 2009,” he said.

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