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Colour and florals lead trends at Pure

Innovative trend direction was thin on the ground at Pure London, with womenswear brands opting to play it safe and rehash summer 08's tried and tested trends for their spring 09 offerings.

Florals were the biggest trend rework at Pure London, although there was a wider range of options for spring 09, from micro patterns on short cotton dresses at the younger end of the spectrum, to big bold rose and poppy blooms on structured dresses for the mainstream customer.

Painterly prints were evident in abundance too - abstract paint splashed designs spoke of something a bit more edgy, while repeat prints with smudged edges were a more conservative take on the trend.

The young fashion hit of this season, dip-dye, was mainly spotted in the younger Spirit area of the show, complete with sequinned necklines on super short and floaty frocks, but was used more subtly for contemporary and mainstream brands as a two-tone effect.

Probably the biggest talking point of the show from a trend perspective was the use of bold colours. Bright pinks, corals, greens and yellows came from the more daring end of the rainbow, while pastel shades of ice grey, lavender and rose were a more understated colour story for high summer. will host a free live and interactive Trend Talk around the spring 09 womenswear trends at 6.30pm tonight. Click here to join our interactive chat and to post your questions to Khabi Mirza, fashion and features editor.

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