Spring 09 trends bring some much-needed optimism for indies. Colour is thrust centre stage as brights and fluorescents provide bold echoes of the 1970s and 1980s on prints and materials.
There is plenty of variety – a wide choice of blue tones are used, greens are key, terracotta and fuchsia pink persist, while citrus yellow provides an intense contrast to black, mandarin orange, lime and violet. Coloured pastels are used as a contrast to calm things down, with white covering all surfaces.
Buying into prints will be absolutely vital in every colour group, and there are plenty for all ages. Floral prints return to showcase romantic femininity, graphic prints hit a bold accent on 1970s treatments and colour blocking returns to form a strong urban counterpoint. Tribal prints picked up from the high street make a quick return and safari trends provide an innocent freshness for high summer.
Knitwear is the new outerwear, with long-line cardigans in cashmere, mohair and silk mixes in brightly coloured options.
Classic blue denim makes a return with the emphasis on looser fit jeans, while 1970s-style flares abound in lighter washes. Dresses form a looser, draping silhouette in luxury organza silk and wool mixes. The focus on the waistline continues in other shapes and the shirt dress gets all 1970s in waffled fabrics and cotton piqu鮼br />
The combinations are endless and the only rule is not to overload it and keep the look sophisticated but striking. I hope this season will excite you as never before, as this energy must translate to your consumer.
Geraldine Bennett is managing director of Oui Group UK, which includes the Set, Oui Moments and Oui & Co brands