Calling all brands! Drapers wants to know how 2012 was for you.
Retailers may have been on the frontline this year, facing the rise of ecommerce and the bad weather, but brands have been just as affected by the shift in consumer patterns, and we want to know just what’s had the biggest impact on your business.
There have been many issues to contend with, such as the rising cost of materials and/or manufacturing. The changes in shopping habits have had the knock on effect of a demand for short order product, but with retailers going out of business or closing down stores has the volume of what you produce fallen?
And looking ahead, what do you think 2013 holds for your business? What do you need to have in place in order to succeed and are you hoping to expand – or anticipating yet another tough year?
By filling out our short survey, you will give us a better idea of how the year was for you. Results will be published before the end of the year.