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2012: How was it for you (II)?

Calling all brands! Drapers wants to know how 2012 was for you.

Last week we launched our End of Year Survey for indies – this week we are extending that out to brands.

Retailers may have been on the frontline this year, facing the rise of ecommerce and the bad weather, but brands have been just as affected by the shift in consumer patterns, and we want to know just what’s had the biggest impact on your business.

There have been many issues to contend with, such as the rising cost of materials and/or manufacturing. The changes in shopping habits have had the knock on effect of a demand for short order product, but with retailers going out of business or closing down stores has the volume of what you produce fallen?

And looking ahead, what do you think 2013 holds for your business? What do you need to have in place in order to succeed and are you hoping to expand – or anticipating yet another tough year?

By filling out our short survey, you will give us a better idea of how the year was for you. Results will be published before the end of the year.

Readers' comments (1)

  • www.Anthony&

    As a new brand I think it is harder than ever to get buyers to take a chance on you.
    You have to offer better margains for the retailer, exclusivity in a certain area, a clear marketing strategy and even then its bloody tough!
    Buyers are unlikely to buy from you unless you really stand out from the crowd.
    Its tough but I wouldnt change it, I love the challenge and am confident that with hard work and not giving up when the going gets tough my brand will be a massive success.

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