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A trip to Stitch to come

It may be Friday afternoon but my thoughts have already turned to Monday morning when a trip to menswear trade show Stitch will be on the cards.

For the first time this season Stitch will launch a streetwear section, Switch, which will house 24 brands. With Berlin trade show Bread & Butter slightly quieter than some may have hoped I am eager to see what these up and coming streetwear brands have to offer.

Boxfresh managing director Mike Stopforth told me this week that the trend for streetwear is starting to return, helped along by sportswear looks seen on the catwalk. With streetwear increasing in popularity it will be interesting to see how busy the Switch section is and what the brands, including Crooks & Castles, The Hundreds and Brixton, have scheduled for spring 13.

The main show has also added 20 exhibitors, up from the 80 last season, as labels such as Bench and Esprit are set to show at Stitch for the first time.

As menswear sales on the up, with overall sales in the category rising 3% over the past six months, Stitch could well be an upbeat and exciting affair.

Victoria Gallagher, News Reporter, Drapers

Readers' comments (2)

  • Come and say hi - we've just booked a last minute stand and are excited to be showing in the Vision area launching our new and much-anticipated men’s range working with the likes of Marvel, Warner Brothers, Bruce Lee and Muhammad Ali (to name a few)

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  • Oh, forgot to say who we are! Fabric Flavours

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