The London Collections: Men design duo’s capsule shirt collection launches exclusively in Harvey Nichols
Drapers fashion team favourites Agi and Sam have just launched their first foray into womenswear at Harvey Nichols Knightsbridge and www.harveynichols.com. Inspired by the pair’s idiosyncratic viewpoint on nostalgia and the power of a print, the capsule range comprises 7 shirt styles, some complete with repeats borrowed from the autumn 12 menswear collection. To me this seems like a sensible way to test the womenswear waters before powering into a full collection, especially considering the Agi and Sam name may not be such a well known name with even the most up-to-speed of ladies.
The boys said of the collection, “we have always hoped we could translate quite easily from men’s to womenswear, but we wanted to hold out until we felt ready enough to start working with the right partner in the right way. Harvey Nichols is exactly the right store for us to begin the growth of Agi & Sam’s womenswear collections.” The only disappointing thing is it’s a shame this capsule range won’t be rolled out to other retailers – it would have been really interesting to see how the project did with wider distribution.
But what do you think? Is this a good tactic to trial new products and sectors? And how advantageous or disadvantageous is partnering with one retailer in this way? Let us know in the comments.
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