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Amsterdam retail report: the boutiques of Cornelis Schuytstraat

A quick report/ stroll along one of the Dutch capital’s coolest streets

Beyond the hustle and bustle of the Amsterdam’s infamous red light district and a short stroll from the Rijksmuseum lies the charming neighbourhood of Cornelis Schuytstraat, a well-to-do, leafy set of streets that represents everything good about the Dutch capital. It’s a peaceful yet bubbly part of town that’s often referred to as “the village”, and you can see why with the vast array of different shops, from hardware to pharmacy via green grocer and optician. Most are independent and, while there are a few big names such as French Connection and Superdry (nice examples of their store by the way), there’s a real sense of community in the air. Leading the way are the various fashion boutiques - here’s our pick of the most interesting.

Stills

The Dutch brand’s flagship store has a serene feel to the interior, helped by the grey on grey colour palette and conceptual free-standing, three-dimensional lattice installation that doubles as both hanging space and shelving. Edge-to-edge mirrored ends create a sense of an infinite space and are a great reflection of the calm, considered brand. For a small taster of the Stills style on your doorstep, drop by Harvey Nichols in London to view their shop-in-shop.

Cornelis Schuytstraat 16, 1071JH Amsterdam

Nummer Een / Nummer Twee / Nummer Drie

Situated in three different units along the Cornelis Schuytstraat but owned by the same people, each of the stores has their own raison d’être. Een (One) is a very attractively designed and merchandised store, complete with an outside space and wonderful wall and ceiling textured finishes. Laying out brands such as Brooks Brothers Black Fleece alongside Rivieras, Won Hundred and Our Legacy, it’s a true menswear haven. Twee (Two) is the womenswear store which, while not perhaps offering quite the same diversity and therefore excitement of brands, is still a pleasant, welcoming and cool place to spend a while browsing through MiH, American Retro and Premiata. A nice counterpart to the menswear store with it’s own, naturally less masculine interior. Finally Drie (you guessed it - Three) is dedicated to Mauro Grifoni as the owner is the Dutch agent for the brand. A stunning blue ceramic floor literally sets the tone for the space as the interior textural interplay is dramatically explored. Special projects and accessories are prominent while even the charming kidswear gets a look in. A smart trio for a smart street.

Cornelis Schuytstraat 19, 27 & 33, 1071JD Amsterdam

ByDanie Designer Vintage

A store opened by celebrity stylist and Amsterdam-based Daniel Bles, the interior is like entering a cosy, indulgent wardrobe that goes some way to make up for the loose use of the word vintage (I mean come on, Peter Pilotto?). That said, as with most vintage stores, designer or otherwise, some gems are worth searching out for (a lovely Yves Saint Laurent Le Smoking particularly stood out) even if the prices are still in the original RRP region.

Cornelis Schuytstraat 45, 1071JD Amsterdam

Ennu

This unisex multitrack boutique has an international brand list that takes in Rick Owens, Givenchy and Balenciaga. OK, so the buy is a little Eurotrashy, but that doesn’t take away from the precise edit, impressive brand list and foliage-themed exterior which draws in the luxury shoppers.

Cornelis Schuytstraat 15, 1071JC Amsterdam

Menno Kroon

And now for something completely different. While not strictly a fashion store, this florist (Amsterdam’s finest) is one of the most stylist stores on the entire street. Beautiful exotic flowers are only half the story, as a finely tuned eye for visual merchandising, where candles and small accessories are grouped by colour tones to great effect, and great taste in dramatic vases for add on sales make for an impressive and inspiring store in which to shop.

Cornelis Schuytstraat 11, 1071JC Amsterdam

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