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An afternoon at LondonEdge/The Ledge

Usually a girly girl when it comes to fashion I was slightly apprehensive when I reached the doors at LondonEdge to be met by a man in a pvc dress.

However leaving all preconceptions at the door I embraced the, if sometimes slightly gothic, styles on show.

An array of brands showcased their new ranges with everything from dramatic footwear and elaborate corsets to body piercing merchandise, fancy dress, hosiery, bondage accessories and swimwear.

Complementing the rockier styles some brands took clear inspiration from the ‘50s craze stemming from TV drama Mad Men with glamourous cocktail dresses and sexier pencil style skirts in abundance. New womenswear brand Gerry Roxby in particular impressed me with its vintage inspired offering as did ‘40s and ‘50s inspired label Collectif.

Brands also showcased latest looks on the catwalk providing entertaining performances complete with rockabilly vintage swing dancing and playful dances to tease the audience.

At sister show The Ledge a strong selection of action sport, skate & lifestyle brands were on display. From surfwear brands such as Rhythm Livin, which offers basic bikinis, sunbleached sweats and coloured shorts, to skatewear brand Orisis with its vulcanised footwear and graphic tees.

I was particularly impressed by the new streetwear section which housed labels such as Analog and WESC, definitely worth a visit for streetwear indies.

For a trade show report with top brands from the show see next week’s issue of Drapers.

Victoria Gallagher, news reporter
victoria.gallagher@emap.com

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