Ada Zanditon is an ethical fashion designer and she’s showing at London Fashion Week.Ada graduated with a first class honours from London College of Fashion. She interned with Alexander McQueen, Jonathan Saunders and Gareth Pugh before developing her own luxury eoc womenswear collection.
Importance of ethical fashion – what comes first? Do you think of the fabric or the designs?
AZ- The first thing I think of is the concept behind the collection. I am inspired by using the principles of biomimicry as a starting point of my design process.
I hope that this will be apparent in my debut catwalk at London Fashion Week when I show my Spring/Summer 2010 collection as part of Vaxhalll Fashion Scout Ones To Watch show.
Has it been difficult souring fabrics?
AZ- I think although it is true, I have always felt that limitations can help focus creativity and be more inventive as there are more parameters to adhere to. I would recommend other designers into ethical fabrics to visit C-L-A-S-S fabric showroom, if they wanted to learn more about ethical fabrics and where to source them from
What ethical brands inspire you?
AZ- I have a lot of respect for all ethical brands as it is a big challenge which everyone does in an admirable way. And I think its great how designers answer this challenge using a range of different solutions. AURA QUE produce a beautiful range of fair-trade bags and accessories; and Mark Liu is a cutting edge innovator who focuses on using zero waste principles in his designs. I’m very pleased to be exhibiting alongside him and many other brilliant ethical designers at Esthetica this year
Are buyers looking at fashion first or the ethics of the garments?
AZ- I would hope that the buyers consider fashion first, as I think it is up to designers to provide more ethical choices to the buyer without compromising on design. Rather than for buyers to compromise on the quality of product they provide to their customer.
Will you show in Paris this season?
AZ- Yes, I’m exhibiting at the ethical fashion show for the second time, so I am very excited to be returning to Paris as it was at this event where I won an award for most creative collection and the opportunity to collaborate with SELC Masters of linen. The collection I’m exhibiting used French, Belgian and Italian linen fabrics sourced and provided with the generosity and advice of Masters of Linen.
Ada Zanditon is currently stocked in Digitaria.
For more details contact Daniel@iroquois.co.uk