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Koovs__2_

Bombay dreams?

This week Drapers reported that former Asos non-exec chairman Lord Waheed Alli and former Asos product and trading director Rob Bready have teamed-up to launch a new online fashion venture aimed solely at the Indian market. Ruth Faulkner considers this move and what Koovs.com could mean for Asos should it ever decide to launch in India.