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Born to buy: Lana Del Rey for H&M’s full campaign

First she was cool, then she wasn’t and now she’s cool again…

First she was cool, then she wasn’t and now she’s cool again (I think), but whatever her cool factor, H&M have put their trust in the ‘Video Games’ singer for their new autumn 12 campaign. There’s a lot of buzz around H&M at the moment what with Twitter being awash with photos of mini David Beckham statuettes promoting his pants but let’s hope this isn’t all smoke and mirrors to disguise the pretty shoddy fit-outs and messy shop floors the retailer currently has. Either way, these are pretty pictures so have a flick through the gallery.

 

 

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