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Campaign watch: Ryan McGinley x Edun

It’s that time of year again – we’re moving from summer (what summer?) into autumn and the new season collections will be making their way into stores shortly.

It also means brands are beginning to release their new season advertising campaigns and this one from ethical fashion brand Edun caught my eye.

Photographed by one of my favourite photographers, Ryan McGinley, the autumn 12 images are an evolution of the previous season’s campaign and capture spontaneous interactions between birds of prey and human beings. Simple, but effective.

Graeme Moran, Junior Fashion Writer, Drapers

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