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Casio, Covent Garden – watch the wrist watches

Watch brand Casio has recently opened a sleek new concept store in Covent Garden, created to house the brand’s premium ranges G-Shock Premium, Baby-G Premium, Edifice, Sheen and Pro Trek.

Designed by London-based creative agency HarrimanSteel, the smart store is full of enough whizzy gadgets and shiny screens to keep shoppers entertained, as if the watches weren’t eye catching enough. Worth a visit if you’re in town.

Casio has also put together this little video to chart the creation and opening of the store - 303 days exactly! Let us know what you think.

 

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