Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Christmas jumpers make tills jingle all the way

Jumpers with pictures of reindeer, Santa and the occasional Christmas pudding used to be something to be laughed at or seen as a cringe-worthy gift your far from fashion-savvy grandma would buy you for Christmas.

However this season there has been a U-turn in the acceptance of the so-called “Christmas jumpers” and you can’t walk down the road without seeing someone decked out in some kind of knitted festive regalia.

The popularity of the Christmas jumper is great for the fashion industry as it is providing shoppers with a reason to buy. This has led to many stores selling out of the comedy knitwear as shoppers search for something woolly to wear to their office party.

New Look has sold one Christmas jumper a minute while Asda has sold over 10,000 festive knits.

This week the nation’s sweetheart of department stores, John Lewis, said that sales of Christmas jumpers have soared. Sales of women’s knitwear has doubled year-on-year with slim fitting cashmere styles in bright jewel tones such as emerald green and amethyst the most popular.

While on menswear chunky knits in traditional colours are the preferred choice with knitwear sales rising 55% week-on-week for the week ending December 9.

From premium labels luxury Christmas cashmere to Primark’s sparkly festive knits the country appears to have gone crazy for Christmas jumpers and I will most certainly be fully embracing this and wearing mine well into the New Year.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.