Jumpers with pictures of reindeer, Santa and the occasional Christmas pudding used to be something to be laughed at or seen as a cringe-worthy gift your far from fashion-savvy grandma would buy you for Christmas.
However this season there has been a U-turn in the acceptance of the so-called “Christmas jumpers” and you can’t walk down the road without seeing someone decked out in some kind of knitted festive regalia.
The popularity of the Christmas jumper is great for the fashion industry as it is providing shoppers with a reason to buy. This has led to many stores selling out of the comedy knitwear as shoppers search for something woolly to wear to their office party.
New Look has sold one Christmas jumper a minute while Asda has sold over 10,000 festive knits.
This week the nation’s sweetheart of department stores, John Lewis, said that sales of Christmas jumpers have soared. Sales of women’s knitwear has doubled year-on-year with slim fitting cashmere styles in bright jewel tones such as emerald green and amethyst the most popular.
While on menswear chunky knits in traditional colours are the preferred choice with knitwear sales rising 55% week-on-week for the week ending December 9.
From premium labels luxury Christmas cashmere to Primark’s sparkly festive knits the country appears to have gone crazy for Christmas jumpers and I will most certainly be fully embracing this and wearing mine well into the New Year.