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Comment: Which multichannel trends will define the next 18 months?

Will mobile be the key battleground this year and next? When the EU changes to data privacy laws come into effect, what will the impact be on retail? Can big data be used to transform supply chain operations? Does content on retail websites generate sales? These are just some of the questions we asked when deciding on the content for Drapers Multichannel Trends Report.

Sponsored by DHL Supply Chain and Electio, this report seeks to identify the prevailing trends you need to know about to future-proof your business.

“The continued rise of mobile whether that be web or app”, along with visual search, will be key trends over the next 18 months, John Lewis director of online product Sienne Veit told Drapers in one of the exclusive video interviews in this report. This was echoed by the attendees at Drapers Multichannel roundtable.

Meanwhile, managing director Sarah Curran told Drapers in the report’s second video interview, “The content question”, that content should be focused around shopping as the “main goal” and that “there is such a thing as too much content”.

There are big changes happening within the market, but there remains one constant: the customer is at the heart of it and very much in the driving seat.

To watch our exclusive video interviews, and to read features on data privacy, new ways to pay and supply chain transformation, click here. The report is free to read. All you need to do is register your details.

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