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Copenhagen Fashion Week: Day One

The Copenhagen shows kicked off with a snowy start on Wednesday, with trade events Vision and Gallery opening a day earlier than usual, while CIFF will start on Thursday as normal.

Drapers visited Gallery on Wednesday, which appeared visibly quieter than in previous seasons, although the show’s contemporary womens and menswear brand mix continued to impress. Maja Arpi, international sales and e-commerce for Danish womenswear brand Baum und Pferdgarten said the date change hadn’t made much difference, telling Drapers “It’s been good, not great. There have been lots of international buyers, some from Italy and Asia and lots of Danes. I’m sure it will pick up though.”

Trude A. Thorgersen, sales manager for Norwegian womenswear brand Epilogue, said that the fair had been successful so far, with mostly Scandinavian buyers, though it seemed quieter for the first day. However, she said, “Last season we had a stand on the ground floor and I think that makes a difference, as everyone works their way upstairs later on.”

Jannik Heide, co-owner of Danish menswear brand Journal, said that the show was buzzing and that he had been visited by many international buyers, mainly from Scandinavia, although UK buyers from Zalando had also been to the stand.

Despite the cold, exhibitors had high expectations for the remaining days of the shows.

Copenhagen Fashion Week continues until Sunday 2nd February 2014.

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