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Copenhagen Fashion Week: Day Three

The second day of Copenhagen’s biggest trade show CIFF saw crowds of buyers arrive at the show’s Bella Centre venue, with a lively atmosphere and buzzing stands, while Gallery and Vision shows continued in the city centre.

“It’s been a really good show for us. We’ve seen buyers from Urban Outfitters, Topshop and Asos. We’re expecting to pick up about six UK stockists here this season”, said Behzad Kian Bahari, sales manager for Danish streetwear brand Weekend.

Soren Mejer, group commercial director of Veldhoven International agreed, saying: “There’s light at the end of the tunnel now, the retail sector has had to adapt to hard times but the mood is more optimistic from brands and buyers than we’ve seen for the last two years.” He added: “It’s more than just a meet and greet show, people are coming here to do business and write orders.”

“Yesterday was very busy. We met some new clients from as far apart as Greece and Greenland. There’s been lots of buyers from all over, who are writing orders which is good,” said Lise Lotte Krarup, sales agent at Gestuz. As part of the DK Company, the brand showed at CIFF but also had a stand at trade show Gallery, which Krarup said meant the brand welcomed even more buyers. “Gallery is different but has been just as busy, it just pulls a different crowd. It is where most of our buyers go though.”

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