Drapers fashion director Ian Wright reveals some of the best shopping in the city.
In between fashion shows, press conferences and the like, Ana our deputy editor and I were intrigued to see what the shopping scene in Copenhagen is like so we embarked on a whistle-stop tour of the city centre. What we found was a real melting pot as famous high street stores like H&M, Zara and Topshop sat side-by-side high fashion names, Louis Vuitton, Gucci and Burberry for example, but it was the native Danish stores that were really interesting.
You may know Weekday from the Cheap Monday stable - the store is a really interesting concept that feels more premium than the pricetags suggest. The store even boasts an in house screen printing studio (pictured) when creative Danes pop in to play with their reasonably priced wares. Barely a stones throw from Weekday is Illums Bolighus, a beautifully fitted out department store that somehow manages to feel chic and aspirational whilst still retaining a welcoming atmosphere. Conversely indie Norgaard is small but equally perfectly formed - the eclectic interior is mirrored by an equally eclectic brand mix (think JW Anderson, Carven, Comme des Garcons and Theysken’s Theory), all labels that complement the store’s more accessibly priced own brand.
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