Even a 6am flight didn’t deter the Drapers team from spending a full day scouring the Berlin trade shows to see what is on offer for spring 14.
At 6.30 buyers on the packed flight were busily discussing their itinerary for the day, making it clear that Bread and Butter is not the only destination for scouting out fresh street wear looks.
First stop on the Drapers schedule was Capsule. The show was quiet with footfall low, however this should not be any measure on the quality of the brands on offer and should be sure to pick up as the week carries on.
Capsule was packed with gems, many relatively unknown to the UK market, with lots of brands having few European stockists and using Capsule as a springboard into the UK market. Shirt brand Saint Paul hopes to breaks into the UK retail scene with its quirky printed range.
Seek’s roster once again boasted a strong selection of premium streetwear brands with stands busy with interested buyers.
Although key for the last few seasons, prints remained strong, with labels employing ditzy micro prints, tribal patterns and floral motifs across their whole range. Some chose to create bold looks by matching printed jackets and shirts with trousers and shorts.
Last on today’s tour was Bread & Butter. The trade show’s decision to impose a fee for service providers seems to have paid off and the team from denim brand Denham told Drapers there had been a high quality of international buyers visiting the stand.
Although there seemed to be a little more empty floor space the brands there obviously mean business and stands boasted an impressive array of clothes plus the occasional prop, from motorbikes to mini air hostesses.
Day twos itinerary includes trips to a trio of trade shows, Panorama, Bright and Premium.