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Debenhams made in Britain brand is another step in the right direction

This week Debenhams was the latest retailer to pledge to make more garments in the UK, Victoria Gallagher takes a look at the advantages of this move.

Over the past couple of years the resurgence of British manufacturing has become more and more prevalent. The department store chain Debenhams has now put out a call for UK manufacturers to come forward to help supply its new Made by Great Britons brand.

Made-in-Britain products have previously been slightly restricted to the luxury brands due to the higher cost of producing in the UK compared to other countries such as China and India where wages are much lower. For this reason garments which have been made in Britain have often been from higher end labels.

Debenhams new brand means that UK produced products will, hopefully, be available at lower prices, making the products available to a larger audience.

Another great thing about Debenhams’ range is that the label highlights the origins of the product and flags up its British manufacturing. The Union Jack theme will be a great advert for the range.

The Made by Great Britons brand could additionally help create more jobs in the UK manufacturing industry. Drapers has for the last couple of years campaigned to save manufacturing skills in the UK in a campaign titled Save our Skills and retailers such as Debenhams publicly pledging to increase its UK production is a great leap in the right direction for helping to save our manufacturing skills.

On January 19 Drapers will be putting a spotlight on near sourcing, giving you the inside track on the benefits of manufacturing across Europe and here at home in the UK.

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