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DJ Calvin Harris fronts latest Emporio Armani underwear campaign

Italian mega brand Emporio Armani has unveiled its spring 15 underwear campaign, featuring its new face Calvin Harris.

Following in the underwear-clad footsteps of famous footballer David Beckham, chart-topping DJ and music producer Calvin Harris has been announced as the latest face of Emporio Armani Underwear.

Another in a long line of celebrity-fronted campaigns, from actor Mark Wahlberg’s iconic 1992 Calvin Klein ads through to Klein’s most recent boxing short shots featuring singer Justin Bieber, it seems the appetite for scantily-clad famous faces in advertising is still high.

With ‘Golden Balls’ Beckham reportedly helping Armani underwear sales shoot through the roof in 2007, it will be interesting to see if Harris will have the same impact. What’s your opinion?

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