Kirsty McGregor is Deputy Editor at Drapers, working across the magazine and the website. She is a regular media commentator on fashion and retail. She joined Drapers in May 2014, having previously spent almost five years at social policy magazine Community Care.
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Consumers are embracing online shopping, which requires fashion retailers to invest heavily in developing ecommerce – but an increasing number are questioning the return on that investment.
Living the Hush lifeSubscription
Womenswear brand Hush has gained a devoted following by telling a brand story beyond its relaxed clothing offer
The UK is at a sustainability crossroads. Drapers looks to other countries for the most effective ways to reduce the fashion industry’s environmental impact.
The children's stories behind stellar salesSubscription
Demand for designer names and brands with a story to tell is helping the childrenwear market stay buoyant through difficult retail times.
Barbour: 125 years of family history VideoSubscription
125 years in business
Agent Provocateur’s leadership team is repositioning the lingerie brand for the modern consumer.
Product picks from Harrogate Fashion Week Subscription
Drapers’ pick of product from the spring 20 edition of Yorkshire womenswear, footwear and accessories trade show Harrogate Fashion Week.
Harrogate Fashion Week makes headwaySubscription
The Yorkshire trade show is gradually growing as more brands seek a fresh space in which to exhibit.
The benefits of working with charitiesSubscription
The charity retail sector is going through a metamorphosis, and fashion retailers can take advantage of new partnership opportunities to meet fashion’s rising sustainability agenda.
Fashion retailers are exploring solutions to reduce carbon emissions from final-mile deliveries, including promoting click and collect, and introducing electric vans