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EMU A/W'11 Preview

When: Thursday 13th Jan 2010

Where: 6th floor apartment in the Place Hotel, Picadilly, Manchester

What we ate and drank: A full buffet of hot and cold food washed down with endless amounts of Pinot Grigio.

Last Thursday EMU Australia hosted an evening in Manchester, at the exclusive Place Hotel and Apartments, to preview their A/W 11 collection.

On arrival we were greeted by a very plush pad on the 6th floor, which had been created into a home from home for EMU, with an array of winter boots, slippers, shoes and apparel. Oh and of course champagne.









footwear and Womenswear jackets from A/W 11 collection

Now, we all have the divided opinion about EMU and UGG. Who’s the best, who’s the original? I had quite a neutral opinion, and was myself in two minds. Never the less once they started giving us some back ground I became very interested in hearing all about EMU. So fast forward 10 minutes into the conversation, I’d learnt that EMU are the original, UGG isn’t a name of a brand but a name of a product (it’s like calling a brand stiletto), the technical aspects of the design are much more advanced and UGG aren’t even Australian- they’re American. By the end of it I was definitely waving the EMU flag.


EMU are recognised for their sheepskin boots, so I was quite surprised to see exactly how many different styles of shoes were in the A/W 11 collection, including desert boots, loafers, riding boots and wedges on top of a full woman’s apparel range that’s now in its second season. The brand clearly stays very much true to it’s ethos by focusing on classic design detail and luxury material, yet also recognises the demand from consumers by moving forward with their styles and variety.

Thanks to EMU for being a superb host and letting TFN have a sneaky peek into the sunny future of EMU.



Guest Incuded Manchester Press

EMU Australia have recently opened their first ever pop up shop in the heart of fashionable Bloomsbury at 47 Lambs Conduit Street, WC1N 3NG, so if you’re passing pop into the store, it’s defiantly worth a visit and you might learn a thing or two…




Pop up shop on Lambs Conduit Street



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