Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

florent courau headshot cropped

Etailer insight: Why your Chinese expansion can’t wait

Florent Courau, managing director of JD.com’s newly opened Paris office, explains why brands that want to enter the Chinese market need to up their game – and fast.