Easy to wear, oversized silhouettes are the premise for new Hong Kong womenswear label Edit.
Edit made its debut for pre-spring 15, before launching its mainline spring 15 collection at the beginning of September. Its combination of tomboyish separates such as slouchy sweaters and boyfriend-fit denim, as well as exaggerated dress shapes make for a widely appealing collection. Younger shoppers will gravitate towards T-shirts, shorts and jersey peplum dresses, where wholesale prices start at $30 (£19).
Meanwhile, older customers will appreciate the structured blazers, culottes and shift dresses (around $100/£60), which embody an almost Scandinavian simplicity. Throughout the range, a bold colour palette of blue, red, metallic green and monochrome black and white adds freshness to the summer range, making for eye-catching pieces.
Pre-spring has already been picked up by Liberty in the UK, making the brand a definite one to watch.
0207 033 3815