Just in time for the sunny weather, Brazil-inspired swimwear brand Frescobol Carioca opened its second standalone London store earlier this month, in the Ham Yard hotel in Soho.
The 575 sq ft store joins the brand’s other store in the capital on Blandford Street in Marylebone, as well as stockists including Selfridges, Harrods and Mr Porter.
It’s a strong step forward for the brand, which launched in 2009 and has its head office in London’s Notting Hill. Worldwide, an impressive list of stockists includes Lane Crawford in Hong Kong, Shangai and Beijing as well as several branches of Neiman Marcus in the US. The range includes tailored swimming trunks, bikinis, shirts, beach bags and Italian linen beach towels, providing a variety of additional purchases alongside core swimwear.
The look book is something to be admired, filled with tanned models on sandy beaches, but if you can tear yourself away to focus on the clothing, the range is well worth a closer look. Swimming trunks particularly stand out, with sporty options featuring quick-dry cotton and drawstring waists, or tailored buttoned styles. Long pique shirts with poplin detailing or Italian linen shirts are casual, but with a crisp aesthetic to appeal to customers looking for smarter holiday attire.
Wholesale prices range from £24 for T-shirts to around £50 for tailored swimming trunks.
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