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Fashion team favourite: Opening Ceremony, Shoreditch

The new east London outpost of cult New York store Opening Ceremony opened today, nestled in the Ace Hotel on Shoreditch High Street.

Relocating following the temporary closure of its Covent Garden store due to building refurbishment, this smaller 82 sq ft pop up space was kitted out by British interior designer Max Lamb and houses an edited selection of the store’s menswear and womenswear brands, collaborations and its own in-house brand.

Always ahead of the curve in terms of its brand offer and store fit, we recommend a visit to check out the emerging brands it’s supporting this season alongside some always changing and always inspiring visual merchandising techniques.

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