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Full of the Joys of autumn 13

The Drapers team has been out and about checking out what’s in store for autumn 13 -but there was one business that stood out.

With rows of bland beiges and autumnal aubergine prevalent across many of the big named high street chains, seeing what Joy’s wholesale brand Louche has on offer for the autumn was a breath of fresh air.

The short order label has its finger on the pulse when it comes to what shoppers are snapping up.

Having a close allegiance with the contemporary mini-chain allows the brand to monitor first-hand what is selling well on the high street and react accordingly as the season goes on.

Joy’s proximity aids Louche’s product decisions but at the same time the brand remains autonomous and loyal to its many indie stockists.

Speaking to Louche’s sales and marketing executive Katie Martin told Drapers that some accounts are doubling their orders for next season.

With the collection growing by 20% on autumn 12, the label has been able to develop further yet and for this autumn Louche has got its range spot on. It really stands out from a crowd of autumn collections comprising murky grey coats and Great Gatsby-inspired glittery gowns.

Veering away from the usual dark shades associated with winter, Louche’s knitwear is instead is a picture of candyfloss shades from bubblegum pink agora style threads to diamond chequered lilac jumpers.

Louche’s signature vintage style shapes and prints are also prevalent. From inky digital prints on skirts to ditzy blue and orange floral prints on dresses the range is one to get my mouth watering for autumn.

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