Thursday September 6 saw Fashion’s Night Out take over the streets of London once again.
Above is my picks of the best in-store events and parties that took place. Which was your favourite?
Graeme Moran, Junior Fashion Editor, Drapers
1 Next we went to the Diane Von Furstenberg in-store event, where cocktails, a free manicure bar and a fortune teller (hidden in a changing room) kept shoppers busy.
2 Third stop was the Stella McCartney private party were we were treated to free personalisations on purchases - well who doesn’t want their initials sewn onto their underwear!
3 Kenzo circus performers - hula!
4 We fought through the crowds into the biggest party of the night - Fashion’s Night Out official party at the Mulberry store in associated with Vogue magazine.
5 Mulberry treated us to a J. Sheekey oyster bar - yum! Guests included Pixie Geldof, Daisy Lowe, Laura Bailey, Matthew Williamson and the British Fashion Council’s Harold Tillman
6 A quick pit stop at the Vodafone phone Recharge tent - too much tweeting!
7 One of the busiest stores we visited, the new Victoria’s Secret. Great to see lots of people actually spending!
8 Hermes built a pop up ‘Swing Silk’ stage on Bond Street, which played host to swing dancers topped with Hermes silk scarves
9 Next stop - the hottest ticket in town - Burberry’s private party. We arrived just in time to catch This is Southern perform in store
10 Final stop was a quick drink at McQueen to have a nose at the new autumn 12 collection - this dress was my favourite!