It’s the world’s most viewed fashion show and costs the brand tens of millions of dollars each year but Victoria’s Secret always manages to get something wrong with its famous fashion show, or should that be right?
Men, carefully relocate your eyeballs back in their sockets, women, suspend your envy of/mild hatred for the Angels for a moment as Victoria’s Secret has done it again. No, not put on a lingerie extravaganza that costs a packet and that’s watched by gawping millions - that’s a given. The world’s biggest lingerie brand has managed to give a metaphorical wedgie to yet another ethnic group with Karlie Kloss’s American Indian headdress and fringed animal print bra and knicker set. I say ‘another’ because it’s less than two months since the “sexy little geisha debacle” which saw Candice Swanepoel slip into a mesh bodysuit complete with mini fan, obi belt and tasselled chopsticks for the online bow of its “Go East” collection.
And they’ve gone and done it again as the American Indian headdress revealed as part of its megabucks show has understandably ruffled more than a few feathers. But, as a cynical journalist, I have to the ask the question: how much are these carelessly misjudged products and how much are they carefully judged promotional tools? Based on the “there’s no such thing as bad publicity” mantra, could this buffoonery be a carefully constructed to generate buzz for, say, a London flagship launch or an upcoming television premiere of the show. No matter Victoria’s Secret has given us the, in my opinion, genuinely apologetic (panty) line and removed the Kloss look from the show and any other material, the “scandal” seems to have worked and millions will still tune in over the pond on December 4th. More suspense for the suspenders if you will. Or am I giving the bra makers too much support?
Ian Wright, fashion director, Drapers
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